1930s Vintage Glamour Day - Makeup, Fashion and Film
Saturday, May 31 - Doors open at 11:30AM Egyptian Theatre
A screening of VOGUES OF 1938, Hair & Makeup Demos, Ice Cream Sodas, Vintage Displays, & Marsha Hunt In Person!
Art Deco Illustrated Presentations 2014
Presented by the American Cinematheque, Besame Cosmetics and the Art Deco Society of Los Angeles
11:30AM: Doors will open at for make-up demos and tips by Bésame Cosmetics, an ephemera exhibit of items from the vintage cosmetics collection of Joan Renner of The Vintage Powder Room, quick vintage “how-to” hairstyling tips from Sandra D, 1930s dress display by Paper Moon Vintage and old fashioned ice cream sodas for sale (cash only) from C.K. Farnsworth!
12:45PM: “The Modern Face: 1930s Beauty with Bésame Cosmetics” (60 min.)
Gabriela A. Hernandez, CEO of Bésame Cosmetics and author of Classic Beauty: The History of Makeup, will give an illustrated presentation focusing on the feminine beauty trends of the 1930s, a pivotal decade for the cosmetics industry, that ended with the onset of WWII. Women saw themselves as modern and sophisticated, and looked to cosmetics to enhance this image of beauty. Onscreen, the greasepaint of the silent film era became outmoded and Max Factor introduced Pan-Cake makeup with the 1937 production of the rarely-seen Technicolor extravaganza, VOGUES OF 1938.
The Bésame Cosmetics line evokes the bygone era of elegance and glamour when compacts were as important an accessory as designer jewelry for a night on the town!
The lecture is followed by a 1930s fashion show and an introduction to VOGUES OF 1938 by Los Angeles historian Marc Chevalier.
2:00PM: Film Screening of VOGUES OF 1938.
Gorgeously filmed and costumed, with first-rate performances and a sparkling script this romantic comedy —set in 1937’s New York City— has it all: high fashion, a winsome runaway bride, The Cotton Club’s singers and dancers, snobs of all stripes laid low, hazardous rollerskating tricks, and Max Factor’s makeup magic … all in glowing color. Don’t miss the chance to see this nearly forgotten film on the big screen!
Truly a feast for the eyes, this musical (an Oscar nominee for Best Art Direction) makes stunning use of Technicolor to show off some of the most beautiful costumes of the 1930s. Runaway bride Joan Bennett leaves wealthy Alan Mowbray at the altar to become a model, eventually falling for fashion designer Warner Baxter. As a rival designer, Mischa Auer is an absolute delight.
After the film, actress and model in the 1930s, Marsha Hunt will sign copies of her book The Way We Wore: Styles of the 1930s and ’40s and Our World Since Then in the lobby. Books for sale at $50 (cash or personal check only).